I can not decide if these new-cons are intuitive or not, but Forbes reports that Hermes will send a sales increase in the first quarter of 2009, a time when many retailers and brands felt a bit big-time sale. Why?Well, the sales growth is not the world. Sales fell slightly in Europe and experienced double-digit drop the obsession with luxury goods in Japan, but has seen the brand grow big enough for non-Japanese in Asia to more than compensate for decreases elsewhere. Increases were observed mainly in South Korea and China, which many observers consider the field about the last frontier of luxury retail.
So what does this tell us? First, we must all remember that the signs of strength in the global economy probably means good things for those of us in America. Our economy is highly interconnected with other nations, particularly China, and we can start making a strong recovery, with no signs of that are trading partners are also ready to move forward economically. The increases in sales of luxury products means that consumers in other countries feel confident in the direction the economy is headed, and maybe a bit of consumer confidence is clear in other markets. Finally, it is a good reminder for all markets businesses are still spending money there. Finding them can be challenging, but it can and will. So, congratulations, Hermes, in a game well played.